As a young man, he stood next to Martin Luther King Jr. as he delivered his “I Have A Dream” speech. As a college basketball coach, he blazed a trail for Black coaches and players. As an executive, he was instrumental in signing Michael Jordan to his groundbreaking endorsement deal with Nike.

George Raveling had an impact that stretched far beyond basketball, the sport which he last coached three decades ago at USC. He became a revered figure in the game, not for the number of wins he accumulated over his career, but for his role as a mentor to many.

Raveling, 88, died Monday after a battle with cancer, his family announced.

“There are no words to fully capture what George meant to his family, friends, colleagues, former players, and assistants — and to the world,” the family said in a statement. “He will be profoundly missed, yet his aura, energy, divine presence, and timeless wisdom live on in all those he touched and transformed.”

Raveling coached at USC from 1986 to 1994, the first Black coach to take the helm of the Trojans basketball program. Over his first four seasons at the school, Raveling didn’t experience much success, winning just 38 of USC’s 116 games over that stretch.

Raveling found his stride in the second half of his tenure, taking the Trojans to two straight NCAA tournaments and two NITs after that. But his overall record at USC never broke .500 (115-118). In September 1994, Raveling was in a serious car accident that eventually led him to retire. He suffered nine broken ribs and a collapsed lung and fractured his pelvis and collarbone.

After his coaching career, Raveling joined Nike as the director of grassroots basketball, later rising to the role of director of international basketball.

But his biggest contribution at Nike came out of his relationship with Jordan, whom Raveling had coached as an assistant with the U.S. national team at the 1984 Olympics. Jordan, whose deal with Nike sent the brand into a new stratosphere, credited Raveling for making it happen. In the foreword for Raveling’s book, Jordan called him “a mentor”.

“If not for George, there would be no Air Jordan,” Jordan wrote.

Across the basketball world, similar plaudits came pouring in Tuesday in light of Raveling’s death.

Eric Musselman, USC’s current basketball coach, said Raveling was “not only a Hall of Fame basketball mind but a tremendous person who paved the way on and off the court.”

Former Villanova coach Jay Wright wrote on social media that Raveling was “the finest human being, inspiring mentor, most loyal alum and a thoughtful loving friend.”

Raveling grew up in Washington D.C., during a time of segregation and hardship. His family lived in a two-room apartment above a grocery store, where they shared a bathroom with four other families on the same floor. His father died suddenly when he was 9. His mother suffered a mental health crisis a few years later and spent most of her remaining years in a psychiatric hospital. Raveling left home at 14 to attend a boarding school.

It was at St. Michaels, a mostly white boarding school in Pennsylvania, that Raveling first started playing basketball. He earned a scholarship at Villanova, where he became a captain and later an assistant coach.

But the college experience, he later said, had an even more profound impact on Raveling.

“I’ve always felt like a sprinter who’d slipped at the starting box and was 20 yards behind everybody — I’ve been in a mad dash to catch up with everybody ever since,” Raveling told The Times in 1994. “My mom worked two jobs when I was a kid. There were no books in our house. Nobody envisioned that I’d graduate from college. No one even encouraged me to go to college.”

He’d spend the rest of his life, it seems, trying to make up for lost time.

Raveling was standing just a few feet away from King on the National Mall in Washington D.C. in 1963 as he delivered his famed “I Have A Dream” speech. King actually handed Raveling his copy of the historic speech immediately after he finished.

For decades, Raveling kept it tucked inside of a book, before recounting the story to a journalist. According to Sports Illustrated, a collector later offered Raveling $3 million for his copy of the speech. But he declined and donated it instead to Villanova.

Raveling pioneered a path that few Black coaches ever had through his career. He was the first Black coach in the history of the Atlantic Coast Conference when he started as an assistant in 1969. Three years later, at Washington State, he became the first Black coach to lead a Pac-8 (now Pac-12) Conference basketball team.

He coached at Iowa from 1983-86 before being hired at USC. At the time, the Trojans had a roster that included Hank Gathers and Bo Kimble, who were coming off their freshman season. Raveling gave the players a firm deadline to tell him if they planned to remain on the team and when they didn’t he revoked their scholarships. Both went on to star at Loyola Marymount.

Raveling was inducted into the Naismith Basketball Hall of Fame in 2015. But as a “contributor”, not as a coach. Even while he was coaching, Raveling seemed to understand that his role meant more than that.

“Winning basketball games just helps you keep your job,” he told The Times in 1994. “But keeping your job helps you work with these kids about the real challenges of life, which all happen away from the court. I know there’s an enormous demand around here to win. But I don’t want someone to ask me what I accomplished in my life and for me to say that I won this amount of games or took a team to some tournament.

“If all I can say is that I taught a kid how to shoot a jump shot, well, that’s not good enough. These kids come out of underprivileged, inner-city areas, and I’m just wasting my time if I haven’t put something of substance into their lives.”